A situation in which a percentage increase in price attracts a greater percentage of' products offered to the market. A situation in which the percentage of goods offered "stretches" more than the percentage increase in price.1.
A measure of the responsiveness of the quantity of a product taken in the market to price changes. (technical definition) E is the limit as the change in price tends to zero of a ratio composed of two ratios: the change in quantity/quantity, divided by change in price/price.
The "semi-strong" hypothesis enjoys wide acceptance in financial economics.
According to Freudian Theory, the ego is one prong of the three parts of the personality.
A model of attitude formation and change that proposes that the process by which attitudes change depends upon the message recipient's level of motivation.
According to Petty and Cacioppo, the authors of the ELM, when motivation is high, the message recipient will pay attention and respond to the quality of message arguments.
They are pre-ceded by early adopters and innovators.
The early majority like to await the out-come of product trial by the two earlier groups, yet are not as slow to adopt as the next two groups, late majority and laggards.
They follow innovators and precede the early majority.
Acronym for Effective Cost per Thousand, a hybrid Cost-per-Click (CPC) auction calculated by multiplying the CPC times the click-through rate (CTR), and multiplying that by one thousand.