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Once there, frolic organizers placed the young women in an “Inter-City Beauty” contest in which the judging was largely based on their general appeal in appearance, personality, conversations with the judges, and interactions with the crowds.In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.In 1928, the protestors won, and the pageant was discontinued as commercial supporters withdrew in response to accusations that the pageant lacked decorum.
Subsequent city finalists would be judged on personality and social graces during citywide summer events.It is in her type that the hope of the country resides.” Despite the best efforts of the pageant officials, the pageant gained a reputation for being a little risqué.Annual protests from women’s and religious groups questioned the morality of a beauty contest that featured bobbed hair and bare limbs.She would also win a trophy for her appeance in the Boardwalk Parade noting her popularity with the crowds of parade-goers.
The next day, based on the popularity of the visiting Inter-City Beauties, they were also entered into the Bather’s Revue.
Established in 1921 by local Atlantic City businessmen as a way to extend the summer season, The Miss America Organization has since grown to become one of the most recognizable household names in America.