Good dating site headline Adult hookup raleigh

27-Jan-2018 19:00

Of course, window dressing is one way to get prospective customers’ attention, but online, this task falls to your PPC ads.

Even if you have the best product or service since sliced bread (or Uber), it won’t matter if you can’t tempt prospects to click on your ads.

This is also an exception to the “include the keyword” tip outlined above – although this ad headline doesn’t include the keyword I searched for, it’s still a much more compelling ad than the others I saw.

If I were looking for a divorce attorney – which I’m not, by the way! Perry Marshall, author of the world’s best-selling book on Google Ad Words, is always talking about the importance of solving prospects’ problems in your ad copy.

This ad is particularly effective, as the ad headline tells me right upfront how much I can expect to pay (roughly) per page of translated copy.

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This is why Mc Donald’s uses its “Billions and billions sold” slogan on its signage.

The digital marketing industry has more buzzwords and jargon than many of us care for, and I’m sure you probably use some specialized terms in your industry, too.